In the era of digitalization, visual search matters. Many e-commerce platforms have recognized the importance of visual search and are seeing real growth because of it. Jewellery design is famously intricate, and consumers often search for an exact design, unwilling to wait for it.
Long wait times cost brands real customer loyalty. When a brand fails to deliver the right product at the right time, consumers tend to shift to another one. In a category like jewellery, where the smallest stone carries significant value, sound consumer engagement matters enormously, and the influence consumers hold over a business’s success is hard to overstate.
To help brands tap into that, Trouve was launched by Unlearn Innovation Pvt Ltd, a company founded separately by Vivek Das and Sanjib Chatterjee, the same founders behind Synergics Solutions. In a market valued at roughly USD 269.19 billion, managing everything from sourcing to the cloud can get genuinely difficult, and automation is central to solving that. Trouve was built to make that process seamless, working not just for the consumer, but for companies, manufacturers, and retailers alike.
Trouve is built around exactly what a jewellery business needs. With this tool, consumer engagement improves, which in turn helps drive sales. Trouve shifted the traditional experience of searching for and finding a product into a matter of seconds.
Beyond search, every related service request lives in one place. Consumers no longer need to fill out separate forms or navigate multiple links for services like Try-at-Home, returns, or valuation requests, Trouve consolidates all of it for the jewellery brands that use it.
“Phygital” is the guiding idea behind the platform. Unlearn Innovation’s founders see today’s retail landscape as a genuine blend of physical and digital experience, and Trouve brings AI and ML together in service of that blend. Creating real value and improving on existing systems is the platform’s core focus, and Unlearn Innovation was the first company to bring visual search to the jewellery business in India, with end-to-end support built to make the experience cost-effective and efficient for the businesses that adopt it.
Vivek Das and Sanjib Chatterjee bring two decades of combined experience in advertising, commercialization, innovation, and technology within the jewellery industry. They founded Synergics Solutions in 2008, a company that has grown steadily since. For Unlearn Innovation specifically, they were joined by co-founder Sachin Pathak, who brings a decade of finance and law experience, with a particular focus on accurately evaluating jewellery business value and building the right solutions around it.
As the jewellery industry continues to evolve, businesses increasingly need real technological support to keep up. An application built to boost both sales and customer experience is one of the smartest ways to do that, and it’s the driving idea behind Unlearn Innovation’s approach.
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